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82% of U.S Adults Use Cell Phones
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Cell Phones are replacing land Lines
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Cell Transactions are Increasing
The OnTarget Cell Database is the result of 100’s of millions of internet interactions, transactions and offline registrations. Over the last 10+ years we have vetted our sources, the data they provide and our process by using this data internally to process over 40 million inbound calls annually.
To build this capability we use a proprietary multi-source household database with proprietary algorithms in an attempt to confirm accuracy of the cell owners name and address. These databases are rebuilt quarterly and the cell database is updated monthly.
Cell Phone Data Sources
It is becoming more difficult to find new, accurate cell numbers from traditional channels. We are therefore constantly searching for new sources of cell phone numbers with correct names and addresses. We are constantly identifying and testing new sources, 5 of which are listed below:
We code each record for its source, index its accuracy, and add the consolidated transaction data to the records we qualify in the processing period so that we can customize this service for the specific application. Non-Qualified records are retained in the system for 12 months to be qualified by new data received and if not, expunged.
What about Compliance?
We’ve spent some time thinking about how to answer your request for information on compliance as it relates to our proprietary OnTarget Cell Phone Database. Simply put, we cannot provide cell phone data from this database with a bulletproof opt-in which can be reliable traced to its origin and registration date. The manner in which the Cell Phone data is used affects the compliance requirements. Our primary application(s) for this data is to identify inbound callers in real time to speed and improve their call experience and to direct offer selection via multi-source algorithms for ads on hand held devices. These processes rely on the accurate identification of the inbound ANI which dictates our need for data quality rather than data volume.
In cases where an advertiser wants to use the accuracy of the OnTarget Cell Phone Database, combined with over 500 selections for Telemarketing or E Mail we maintain a relationship with a 3rd party E Mail vendor to add 30 day internet opt in coding. Requests for information supporting the opt in are available on demand through a real time system. The combination of provably compliant data and qualified targeting produces a reliable and projectable response rate in a secure business environment.